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Madam Explorer # Ying Thiew Ying Young

Fri 05 Aug 2016
Fri 05 Aug 2016

Madam Explorer # Ying Thiew Ying Young


      Thai Smile Airways together with Royal Orchid Plus, Thai Airways International, Tourism Authority of Thailand (TAT), www.HotelsThailand.com and Always Forever Young Magazine organized an exclusive yacht trip for celebrities and media representatives to launch Madam Explorer # Ying Thiew Ying Young Campaign, which aims to boost number of female travelers aged 50++.


     Miss Jittima Udayachalerm, Director, Royal Orchid Plus Business Unit said, “Nowadays, there are many market segments of female travellers.  Females in each segment have different preferences and interests.   Royal Orchid Plus, Thai Airways International has a large number of members who are females aged 50 years old and up.  These members have high purchasing power and enjoy travelling.  Therefore, we have designed a privilege program to strengthen this relationship and create a positive impression for this market.  We have partnered with many strategic partners including the Tourism Authority of Thailand, Thai Smile, HotelsThailand.com and Always Forever Young Magazine to create the Madam Explorer # Ying Thiew Ying Young Campaign to promote Thai travel. This campaign is a marketing activity on the MadamExplorer.com website as well as social media such as Facebook and Line, which are popular communication channels for this group of customers.  Female Royal Orchid Plus cardholders aged 50 years old and above will take part in the activity and get special promotions at many luxurious hotels in popular cities throughout Thailand.  Members may check for more information at www.thaiairways.com/rop and buy this special deal at www.MadamExplorer.com from now until the end of October this year.”

       Mrs. Juthaporn Rerngronasa, Deputy Governor for International Marketing Europe, Africa, Middle East and Americas, TAT said, “Female travellers are a very big and high-quality market.  TAT has constantly promoted the female travelling market.  Madam Explorer # Ying Thiew Ying Young is a campaign that focuses on females aged 50 to 65 years old.  Currently, there are about 6.5 million females in this segment.  Most of them are in management and are business owners.  They are still active, enjoy their lives and are keen to learn new things.  Moreover, they like to travel and join activities that enrich their lives.  More importantly, they have high purchasing power, high potential for travelling, and live their lives the way they want.  Females aged 50 and above are a high quality niche market that can serve the overall strategic female travellers marketing plan that TAT is implementing. The Madam Explorer # Ying Thiew Ying Young Campaign will help to stimulate travel on weekdays because this group of women has the freedom to travel without any time restrictions.”

For more information regarding the campaign and special privilege from over 30 luxurious hotels, please visit www.MadamExplorer.com anytime before the end of October this year.

 

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