Bangkok on July 24, 2017 - THAI Smile reinforces its leadership as Asia’s best and one of the world’s best airlines — guaranteed by three awards in the first ever TripAdvisor Travellers’ Choice Awards for Airlines in 2017, by improving its services to deliver superior experience and convenience to passengers. The airline will change the reservation and ticketing system to the Amadeus Altéa Suite to increase the efficiency of booking, making it more convenient, accurate and faster. The system will also support the connectivity with other airlines, starting from 1st of August onwards.
Mr. Wiwat Piyawiroj, Acting Chief Executive Officer of THAI Smile Airways, revealed that THAI Smile choses Amadeus Altéa to be implemented in four key areas including Reservation, Ticketing, Inventory and Check-in (Departure Control). As a result, THAI Smile can enhance the efficiency of passenger services and staff performance. Since the Amadeus Altéa system is designed for speed and automation, THAI Smile’s passengers will receive more convenience and service improvements, for example when it comes to re-accommodation in the event of a disruption. In addition, Amadeus Altéa is also a modern Passenger Service System (PSS) based on world-class technology and used by over 130 leading airlines. Therefore, by moving to Amadeus Altéa, the company takes into consideration the benefits of end-to-end customer service as a material aspect. Built as a community platform, Amadeus Altéa is designed to allow THAI Smile to share information more efficiently with parent airline THAI Airways and other partner airlines, delivering more seamless services between THAI Airways and THAI Smile. This will result in the utmost satisfaction of passengers.
Amadeus Altéa is a leading IT platform that is recognized by the world's leading airlines. It also at the same time helps to maximize bookings, boosts sales revenue, and delivers cost efficiencies to THAI Smile. There are also various system features to support THAI Smile’s sales & marketing units to offer new services that meet the needs of customers promptly. Besides, the airline can check the quality of services and employee’s performance and provide effective correction measures.
Amadeus Altéa is also regarded as an important tool in supporting the long-term airline business needs and increasing the ability to cooperate in various transactions amongst alliance airlines that share common information, exchange seat availability status, ticket price, passenger and booking information in order to offer full and efficient services.
THAI Smile is scheduled to move to the new Amadeus Altéa system, which connects to distributors and airlines from around the world on August 1, 2017with the expectation to expand our customer base through all distribution channels.
"Because we put the first priority on our passengers, we are confident that the success in migrating from the existing system to Amadeus Altéa system which is well known in the airline industry for its professionalism, modernity and reliability, will empower THAI Smile to deliver seamless services to passengers efficiently as well as enhance the potential of the parent airline, THAI Airways, to dominate the airline industry in Asia and be one of the best airlines in the world to enable future growth", added Mr. Wiwat.