On the occasion of the 55th anniversary of the Tourism Authority of Thailand (TAT) and Thai Airways International’s northern office, both entities joined with Thai Smile Airways to promote cycling trips in the North on weekdays. An event was held from June 14-16, 2015 in the northern provinces of Chiang Mai – Lampang – Lamphun to promote weekday and off-peak season or Green Season tourism. This is hoped to help lessen congestion during peak tourism periods over the weekend and long holidays while featuring the North which has been a leading travel destination for Thais due to the beautiful scenery, tasty cuisine, friendly locals, and convenient travel, resulting in supply not meeting demand. This activity aims to promote tourists to travel during weekdays or off-peak periods in line with the idea of turning free days into opportunities for entrepreneurs. For the year 2015, the TAT hopes to boost the number of tourists to the North to 16 million people (+13%) and revenue to 110 billion Baht (+18%).
The activity involves a total of 70 people, divided into 52 tourists and 18 members of the media. The TAT chose cycling which is a slow form of tourism that allows participants to take in the scenery and each attraction while learning the culture and lifestyle of each local community. Moreover, cycling helps reduce air pollution and preserve the environment. The event brings participants to Vieng Kum Karm in Chiang Mai Province, the first capital of the northern Lanna kingdom established by King Mangrai of Ngoen Yang 727 years ago; Nakhon Lampang, one of the 12 cities that are not to missed due to its timelessness and location of Phra That Lampang Luang Temple which those born in the year of the ox should pay respect to as well as being the site of the inverse shadow of relics, considered an Unseen Thailand attraction by the TAT; and Muang Lamphun, along a route which features the Phra That Haripunchai Temple, Cham Devi Temple, and Phra Yuen Temple, as well as handicrafts like Yok Dok silk and cotton textile from Ban Don Luang which is the country’s largest handmade cotton manufacturer.
The TAT hopes the event will help raise awareness and boost the number of tourists visiting the North on weekdays and visiting lesser known attractions, as well as promote the region as a cycling destination. For more information and to make reservations available until September 2015, please call 0 2642 4426-8.