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Thai Smile Airways Holds Meeting with Thai Airways International Staff in Udon Thani



Thai Smile Airways Holds Meeting with Thai Airways International Staff in Udon Thani


On January 23, 2014, Captain Woranate Lahprabang, Acting CEO of Thai Smile Airways Company Limited, gave a talk on the “Establishment of Thai Smile Airways Company Limited” and answered queries of staff at the Udon Thani station. The staff are comprised of those from commerce, ticketing, aviation service, ground, and engineers of Thai Airways International Public Company Limited. He was joined by Thai Smile advisor Mr. Chalongchai Hirunyalekha, who is also a former executive of Thai Airways International and helped explain the passenger service operations of Thai Smile. They were welcomed by Mr. Panthamanus Sakkarnvej and staff at the Udon Thani station at the auditorium within the passenger terminal at Udon Thani Airport

This meeting of staff at the Udon Thani Airport was held to clarify the necessity, the policy, and the reasoning behind the establishment of Thai Smile Airways of which Thai Airways International is the sole shareholder. Captain Woranate says this is actually in line with the company’s corporate strategy and reflects the rapidly changing market situation. With the intensifying competition in the airline industry, one important strategy is to have Thai Smile Airways replace Thai Airways International on some routes and join on other routes because of its lower cost and higher flexibility. The airline will also seek revenue opportunities through new routes, particularly those with a flight time of less than four hours, and serviced by its A320 aircraft. Moreover, Thai Smile Airways will become an alternative for passengers not seeking premium service but still desiring Thai Airways International’s safety level at a more affordable price with a speedier and more relaxed service. This can be compared to the retail sector that can be divided into different segments according to consumers’ behaviors from the high-end to the lower-end like Paragon, Emporium, Central, Robinson, Big C, Tesco/Lotus to the lower-end like Lotus Express or 7/11. The retail sector is an example of how premium brands can target the lower-end market with a change in the name so as to not confuse consumers and preserve the premium feel of its brand. In addition, other large airlines and corporations in other industries in Thailand all have successful subsidiaries that generates profit for the headquarter company. A good example of this is the success of Nok Air, which Thai Airways International holds a 39% stake. It is expected that Nok Air will be paying out dividends to Thai Airways International to the tune of 500 million Baht this year.

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I went on my first international trip to Bangkok with @thaismileairways. They provide seamless boarding procedure and amazing in-flight services. Swipe for more! Thai Smile (WE) which is a fully owned subsidiary of Thai Airways International PCL (TG) has started 5 weekly flights to Kolkata effective March 31, 2019. Thai Smile has changed its departure timing from Kolkata to Bangkok and vice versa from night to day time departures effective May 2, 2019. Thank you Tourism Authority of Thailand - New Delhi (@tat_newdelhi), @thaiairways and @thaismileairways for giving me this opportunity to experience the new product of Thai Smile from Kolkata and enjoy the Amazing Thailand experience in Bangkok. #AmazingThailand #ThaiSmileAirways #ThaiAirways #ThaiSmileIndia #Thailand #Bangkok #bangkokdiaries #twilight #skyporn #sunset #ig_bangkok #travelphotography #traveldiaries #worktravel #phonephotograpy #ShotbyOnePlus #mobilephotograpy #bangkokseries #swipeformore

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Well Hello Bangkok ! . . You have been really really interesting and mesmerizing even after my multiple visits . . . This time I got to witness the New Shade of #Bangkok experiencing new food, new places and many fun facts about the city . It feels good to be back here again and again as I always keep on saying the same old line that "#Thailand will never fail to amaze me" . I shall be posting few good things about the city shortly . . . Meanwhile, was trying to capture the beautiful moments of Bangkok Skyline . . . Stay tuned as I will post more about my trip with @tat.india and @thaismileairways ====================================== #amazingthailand #LoveMyThailand #thaismileairways #bangkok #ig_thailand #cnttravellerindia #traveldiaries2019 #travelblogger #bloggerstyle #vsco #exploringtheworld #asia #chaophraya #luxurytravel #igers #femmetravel #meinbanjaran #doyoutravel #gltlove #cntgiveitashot #lonelyplanetindia #wanderlust #thailandtravel #ramadamenam

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เป่าลมเข้าท้อง... ฟู้ดดด!!! Thai Smile Airways | Airbus A320-200 : HS-TXU “Chachoengsao•ฉะเชิงเทรา” #thaismile #thaismileairways #thaigroup #a320 #rajspotter #suvarnabhumiairport #bkk #vtbs

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Boeing 787-8 Thai Airways International HS-TQF Name: Kong Krailat; SN: 38759; First flight: Jul 24, 2015 #posterhetavia #boeing787 #boeing787dreamliner #boeing787800 #boeing787lovers #b787dreamliner #b787800 #b787lover #dreamliner #dreamliners #thaiairways #thaismileairways #thaiairwayscrew #thaiairways✈️ #piloteyes787 #hstqf #pilotgifts #pilotgift #bangkokairportsuvarnabhumi #bangkoksuvarnabhumiairport

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#maeklong #samutsongkhram #samutsongkram #maeklongmarket #maeklongrailwaymarket #market #colourmash #azuresky #tat_newdelhi #amazingthailand Fly Kolkata to Bangkok on @thaiairways and @thaismileairways #thaiairways #thaismileair #thaismileairways #iphone7 #iphone #shotoniphone

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Sunrise shot from Bangkok - Thanks @tat_newdelhi & @thaismileairways for the Fam trip - #travelphotography #travelblogger #travelawesome #indianphotographer #iamatraveler #indianphotography #mobilephotography #maibhisadakchap #influencer #travelinfluencer #socialmediainfluencer #socialmediainfluencers #indianblogger #kolkatablogger #photosticlife #Thailand #thailandtravel #bangkok #Bangkokthailand #bangkokspirit #Bangkokcity #bangkoktrip #webangkok #thaiairways #Thaismile #thaismileairways #amazingthailand

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Thai smile A320 taking off from Bangkok Suvarnabhumi Airport

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Thai Smile Airways HDY-BKK Airbus A320-232(WL) HS-TXO นามนครราชสีมา Name NAKHON RATCHASIMA Flight WE 264 Seat 44A #thaismile #thaismileairways​ #ท่าอากาศยานสุวรรณภูมิ #สนามบินสุวรรณภูมิ #แอร์บัสเอ320 #takeoff #planespotting #plane #airplane_th #suvarnabhumiairport​ #airport #HDY #planelover #a320 #airbus #airbuslover #airbusa320-200​ #princeairbus #BKK #landing #thaiairways #WE #แอร์บัส #airbuslovers #princeairbusofficial #aviasian_passion #สนามบิน #planemania #amazingthailand #inflight

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